Derick Rhodes | New York City, NY | +1-919-259-3742 | derickrhodes@gmail.com
Experience
Vimeo | NYC | VP, Experts Marketing | JAN 2019 – present | vimeo.com
• Own marketing and events for Vimeo’s creator/community marketplaces: Vimeo For Hire, Vimeo Stock. Launched in 2018, Vimeo Stock exceeded its revenue goal of $1M in the first 12 months and disrupted the industry’s standard (30% payouts) by paying creators up to 70%
• Own marketing and events for Vimeo Experts, which launched 10/22, I partnered with Brooklyn-based agency Almost Studios on Experts-related events and identity
• Experts hit 10K creators in the first six months, and is on track to pass 40K in the next three months - I planned and produced a series of international Experts activations to support this growth, including at NAB 2022
Vimeo | NYC | Sr Director, Creator Programs | DEC 2016 – JAN 2019 | vimeo.com
• Directed creator-focused marketing efforts, including all events, conference and trade shows. Events and activation-related highlights from 2016 - 2019 include:
Vimeo’s “The Decade” at SXSW 2018
Produced in partnership with Preacher (view case study), The Decade delighted SXSW attendees with three days of on-stage programming (featuring Danny DeVito and Daveed Diggs) along with 10 engaging on-site installations (including a room of paintings by Jim Carrey).
Shutterstock | NYC | Director of Marketing, Footage | AUG 2013 – DEC 2016 | shutterstock.com
• Directed marketing efforts, including GTM strategy, for Shutterstock’s footage creator
Marketplace, which scaled from 800 video creators in 2013 to 30K creators in 2016
• Produced a wide range of events, including at SXSW, Cannes Lions, and
• Represented the brand at various speaking engagements, and on conference panels
• Managed creator-focused co-productions with brands including Red Bull, Apple, and Condé Nast
fStop | Berlin | Product and Content Management | SEPT 2004 – AUG 2013 | fstopimages.com
• Founded fStop, a leading European imagery and footage library, in collaboration with designer Erik
Spiekermann on behalf of FontShop International
• Secured contracts with 40+ media companies, including Getty Images, Corbis, and Amana
• Budgeted, planned and coordinated 60+ video and photo productions
Education
University of Virginia | BA, English Literature | 3.3 GPA
University of South Carolina | MA, English Literature | 3.8 GPA
Interests
Wrote/directed Secret Everything, a feature film (shot on RED Epic) which premiered at the Big Apple
Festival in November, 2012:
Skills
Adobe Premiere Pro, Photoshop, Logic Pro, Looker, Analytics, German fluency
Selected Talks/Presentations
APR 2022 NAB Show “The Future of Production”
JAN 2020 Vimeo Festival “Get Your Workflow Flowing”
JUN 2016 Northside Innovation “Video and the Future of Storytelling”
APR 2016 NAB Show “The Future of Storytelling”
JAN 2015 Adweek Webinar with Condé Nast “The Future of Branded Video”